
The Shift from Lifestyle to Sport
Surfing was once pure freedom — a counterculture pursuit defined by adventure, rebellion, and connection to nature. Through the mid-20th century, surfers traveled the world chasing waves with no trophies, sponsors, or prize money.
But as the sport grew in popularity, so did the idea of turning surfing into something more structured — a global competition that could celebrate skill while inspiring the next generation.
Continue reading “The Birth of Professional Surfing”








